Confidential · For DynaVap
Converting DynaVap's first-party audience into validated, demand-ranked product concepts — and the marketing platform to take the winners to market.
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Use DynaVap's existing audience to find and validate new product directions — so development and manufacturing dollars go only to concepts the market has already shown it wants.
DynaVap has ~250,000 first-party owners and 10,000+ five-star reviews — an engaged community that already signals what it would buy next. This 90-day program turns that audience into evidence: an intelligence read to point the direction, and live demand testing to confirm which product lines are worth building. And because Prospect is a media company first, the winners don't stop at a roadmap — we can carry them to market.
Concrete outputs you keep and act on — not a summary readout.
An enriched profile of your owner base — interests, adjacent brands, and category whitespace. The clues for where to explore.
Each direction DynaVap chooses to explore is put in front of a real, in-market audience and measured for genuine purchase intent — no inventory, no tooling.
Every tested product scored on hard intent metrics — cost per lead, landing-page conversion — for a clear validity read on each.
Concepts ranked by validated demand — to direct your development and manufacturing, and to brief the go-to-market that follows.
Every owner shares one known signal — they bought a DynaVap. Enrichment reveals the others: the overlapping interests, behaviors, and online engagement that point to what DynaVap should build next.
Each figure represents 1% of the audience. Colors group people by shared interest; the highlighted block is where interests overlap — the signal that points to a product direction. Categories are illustrative, not results.
Your audience is enriched into an intelligence read through our data partner.
DynaVap chooses the product directions to test from that intelligence.
Prospect Media runs live demand testing for each chosen product against a modeled audience built from your list.
Concepts are scored and ranked, giving a validity verdict on each product line.
Each ad set is built to expand. It opens with a broad stroke to define interest, then evolves into a growing, contextual audience across Meta, TikTok, and Google. As a concept proves out and reaches market, the same campaigns keep drawing new members — compounding the reach of the new product.
The aggregated 250K share one common interest; from there, each campaign expands the audience contextually over time.
Month 1 begins once consent is confirmed and the data-processing agreement is executed.
One or more product directions show real, measured purchase intent — strong enough to justify full development and manufacturing.
Documented, actionable insight into your audience's interests, adjacent brands, and unmet needs that DynaVap did not previously hold.
Clearing both is the agreed basis for the go-to-market phase — taking validated concepts to market through Prospect's platform.
Validation tells DynaVap what to build. Taking it to market is where Prospect's motorsport arm — Prospect Motorsports Group — comes in. Two capabilities turn a validated concept into reach and revenue:
PMG uses the pull of motorsport visuals to tie product attributes to audience preferences. It isn't the racing that sells — it's the attributes the visuals carry: engineering, precision, winning, on-track performance. Paired with the product, they drive appeal and brand retention.
Motorsport experiences engineered to convert cold conversations into in-person activations and lasting relationships.
Marketing and media first, motorsport as the vehicle. The validation program and the go-to-market live under one roof, so insights flow straight into content and activation.
The go-to-market component is the natural evolution of the relationship — engaged once a product is validated through market-fit testing, not before. It is scoped and priced separately, based on the total number of products brought to market and the future objectives defined at that stage. This proposal covers the validation engagement only.
Agree the program fee, per-product budget, and how many directions to explore first.
Confirm consent and execute the data-processing agreement.
Enrichment begins; DynaVap selects the first product direction to validate.
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