Confidential · For DynaVap
Turning DynaVap's audience into a funded Kickstarter launch for your new product — the winning message validated first, then amplified with paid.
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Turn DynaVap's audience into a funded launch — validate the message that sells your new product, then put paid behind the winner to build the Kickstarter's launch-day crowd.
DynaVap has ~250,000 first-party owners and 10,000+ five-star reviews — an engaged community ready for what's next. With a product ready to launch, this engagement finds the message that converts, amplifies it across Meta, TikTok & Google, and builds the Kickstarter follower base that gets the campaign funded fast. And because Prospect is a media company first, the same engine carries the product to market.
Concrete outputs you keep and act on — not a summary readout.
An enriched profile of your owner base — interests, adjacent brands, and the segments that shape the campaign.
One standard message and three variants, tested by email across four audience segments to find the message that drives the most Kickstarter followers — before a dollar of paid runs.
Copy, art, and video produced and placed into a professionally built-out Kickstarter page, plus the paid ad campaigns ready to publish.
Kickstarter followers built from email and paid — primed to convert on launch day and get the campaign funded fast.
The strongest message wins by email first — proven on your own audience, before any paid spend. We split the audience into four segments and rotate the send order, so the result reflects the message, not its position.
The audience split into four segments; each receives all four messages (one standard + three variants) in a rotated order — isolating the message that drives the most Kickstarter followers. Illustrative.
Intelligence report, copy (standard + three variants), art and video, and a fully built-out Kickstarter page.
DynaVap sends the four-part campaign from its own domain across four rotated segments.
DynaVap reviews the email results and greenlights the winner before any paid spend.
Prospect runs the winner plus one challenger across Meta, TikTok & Google, to your audience and a lookalike.
The paid campaign opens with a broad stroke to define interest, then expands into a growing, contextual audience across Meta, TikTok, and Google. As the product proves out and reaches market, the same campaigns keep drawing new members — compounding its reach.
The aggregated 250K share one common interest; from there, the campaign expands the audience contextually over time.
Final phasing is set to DynaVap's Kickstarter launch date.
A clear winning message from the email test, and a pre-launch Kickstarter follower base built to convert on launch day.
The Kickstarter reaches its funding goal — real backer demand that proves the product and funds the build.
A funded launch is the springboard for Phase Two — carrying the product to market through Prospect's motorsport platform.
Each stage is released on the successful completion — and the revenue — of the one before.
Kickstarter buildout, copywriting, campaign visuals, audience intelligence, ads setup, and landing-page creation.
Deployment of the advertising budget, with ongoing management and optimization of the campaign — the winner plus one challenger, to your audience and a lookalike.
Monthly advertising spend, management, and content optimization — all-in.
Stages One and Two are the $46,500 build; Stage Three is an ongoing monthly engagement that begins only after a funded launch.
A funded launch proves the product. Carrying it to market is where Prospect's motorsport arm — Prospect Motorsports Group — comes in. Two capabilities turn a proven product into reach and revenue:
PMG uses the pull of motorsport visuals to tie product attributes to audience preferences. It isn't the racing that sells — it's the attributes the visuals carry: engineering, precision, winning, on-track performance. Paired with the product, they drive appeal and brand retention.
Motorsport experiences engineered to convert cold conversations into in-person activations and lasting relationships.
Marketing and media first, motorsport as the vehicle. The validation program and the go-to-market live under one roof, so insights flow straight into content and activation.
The go-to-market component is the natural evolution of the relationship — engaged once the launch proves out, not before. It is scoped and priced separately, based on the objectives defined at that stage. This proposal covers the launch engagement.
Agree the staged investment and the Kickstarter launch window.
Product brief, photography, Kickstarter collaborator access, and the audience list.
Prep begins — intelligence, copy, art, and the Kickstarter build.
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